The packaging is an element that is not usually taken into account, but it is essential for the manufactured or distributed products to arrive safely at their destination. The packaging process also affects the final cost of the product.
Packaging refers to the entire process of packing goods to ensure their protection during subsequent handling, transport or storage.
But why is it so important for the packaging process to be carried out correctly and with the best products?
Depending on the product you sell and its characteristics, it is most likely to be exposed to different weather conditions (such as humidity, high or low temperatures, rain…); transport conditions (vibrations, sudden movements, bumps…); and product handling conditions (falls, friction, bad grouping or positioning of the product on the pallet…) during transport.
Difference between wrapping, packaging, and packing
You may think they mean the same at first, but that is not the case.
The wrapping refers to the primary packaging into which the product to be transported is placed; whereas the packaging refers to the secondary packaging used to store the product; and finally, the packing, also known as tertiary packaging, refers to the overall set of elements used to protect and secure the goods for its subsequent transport.
Roles of the packaging
The main roles of the packaging are:
- Reinforce, secure and protect the goods against all conditions, be it weather, handling, or transport.
- Brand identification. It is important to be able to identify the company or brand behind the product, so as to promote visibility, reputation, and brand image.
- Information. It is also important for the information regarding the type of product behind the packaging to be included, as well as its characteristics, form of handling, etc.
- Encourage purchases. A good packaging and packing presentation, one that makes the customer fall in love at first sight, will make for a more attractive product, a product with character and quality, which can mean the difference between getting a sale or not. The difference is in the details.
Types of Packaging Materials [EXAMPLES]
There are many packaging materials, and you will need to use different types depending on your sector and your products. Broadly speaking, and taking into account you run a business that involves a grouped distribution of products, we can differentiate between:
If your company belongs to the agricultural sector, you will most likely need several of the following materials for packaging and transporting your products:
- Boxes, bags, trays or baskets → to carry the product.
- Bubble wrap, packing paper and shavings → If you market products such as eggs or delicate fruits, and you want to offer a good presentation as well as ensure their protection during transport and handling.
- Labels→ to identify the product and its characteristics.
- Ribbons → to identify your brand.
- Pads → to protect the crop.
- Adhesive tapes, straps, joints or staples → to ensure good sealing and fixing of the load.
- Staplers and nailers.
- Corner boards, film, and covers → to protect the pallet.
- Food-grade film → to cover and preserve the product under specific conditions.
- Rubber bands → for holding certain products in bundles, such as broccoli, asparagus, parsley, etc.
- Manual Strapping Machine → for easy manual strapping.
On the other hand, if your company belongs to the industrial sector, you will need other products to achieve the perfect packaging, such as:
- Corner boards
- Adhesive Tapes
- Joints, staples and nails
- Staplers and nailers
- Strapping machine and/or baler
How to choose the perfect packaging
Depending on the type of product you sell
The first thing to be considered is what kind of characteristics the product being marketed has.
In this sense, we need to evaluate product fragility, the pallet weight, its dimensions, how it will be shipped, if the product requires certain temperature conditions, or if its nature requires additional packaging.
Thus, we can also distinguish 3 different types of packaging:
Primary Packaging → It refers to the packaging that is in direct contact with the product
Secondary Packaging → It refers to a packaging containing one or more types of primary packaging.
Tertiary Packaging → Finally, tertiary packaging is the one that holds primary and secondary packaging grouped in a single final package.
All of the above helps us determine what kind of packaging we need to ensure the safety of the goods.
Depending on load handling
We have the obligation to secure and protect the goods we distribute, while guaranteeing excellent service; therefore, it is essential that the packaging is appropriate for each product.
In this respect, we can differentiate internal from external packaging:
Internal packaging is found close together with the product, such as: Rubber bands, Food-grade Film, Trays, Baskets, Molded Trays, Shavings, Bags, Boxes, Foam, etc.
On the other hand, the external packaging is the one that reinforces and groups the internal one, that is, the materials used in this packaging could be straps, corner boards, joints, staples, nails, the film for palletizing, adhesive tapes, etc.
As you can see, the world of packaging and packing is quite extensive, and it is extremely important to carry out this process correctly if you want to secure your goods.
If you have any questions, we will be happy to read your comments.